Sierra College business professor, Kurt Heisinger, CPA, MBA, will lead a fascinating conversation about the commercials aired during last Sunday's Super Bowl. During “Four million dollars for 30 seconds: Are Super Bowl Ads worth it,” attendees will discuss the impact of marketing during America’s most watched sporting event.
“This will be an interactive session that focuses on what companies are trying to achieve with their Super Bowl commercials,” shares Heisinger. “The commercials are often creative and thought-provoking, which should lead to an interesting discussion.”
Heisinger, who received the “2011-2012 Faculty of the Year Award," teaches accounting and business classes. In addition he has authored “Essentials of Managerial Accounting” and holds an MBA from UC Davis and BS in Business Administration from Cal Poly, San Luis Obispo. Professor Heisinger knew he wanted to teach at the college level when he attended Business School at Cal Poly. He also realized the importance of getting real-world experience before entering the academic world as a professor. He earned the Certified Public Accountant and Certified Management Accountant designations and worked his way up through the ranks to become a manager at a large accounting firm in Sacramento.
Seating for the 7 to 8:15 p.m. Sierra College Insights program is limited. Reservations are required, and can be made at sierracollege.ticketleap.com.
Three additional sessions remain in the 2014-15 Sierra College Insights Friday evening series:
PHOTO CREDIT: Niobe Burden
What do Boreal, Hamilton Company, Learning Arts, Northstar California, One Stop Business & Career Center, Resort at Squaw Creek, The Ritz-Carlton, Lake Tahoe, Starbucks, Sugar Bowl / Royal Gorge, Tahoe Donner, Tahoe National Forest, Truckee Donner Chamber of Commerce, Town of Truckee and Woodward Tahoe have in common?
All will be participating in Sierra College, Tahoe-Truckee’s Career and Job Fair.
5 to 7 p.m., Wednesday, Oct. 22
11001 College Trail, Truckee, CA 96161
Oct. 10 “Are Books Dead?” with Gary Noy
Explore the past, present and future of publishing with retired Sierra College professor Gary Noy. Noy, a published author, developed the only full-service academic press operated by a community college. Expect a discussion of the adaptability of publishers to new technologies, the historical context of publishing, an examination of privacy concerns related to eReaders, the impact on brick-and-mortar bookstores, the rise of virtual bookstores, and the gulf between online publishing and traditional publishing. Reservations
Nov. 7 “Climate Change 101” with Derek Larson
Gain insights about the basic mechanisms that regulate earth's climate system during this science based presentation with Sierra College, Tahoe Truckee instructor Derek Larson who holds a masters degree in biology from Stanford University. “We will decouple science from hype and examine opposing arguments," promises Larson. Reservations
IF YOU GO
Sierra College, Tahoe-Truckee
11001 College Trail, Truckee
Refreshments, sponsored by Starbucks, available from 6:30 to 7 p.m.
7 to 8:15 p.m. program
There is no cost to attend. Space is limited. Visit sierracollege.ticketleap.com to make reservations.