NASA’s many social media products point to an uncomfortable new reality for reporters: the space agency doesn’t really need them to break news.
“We have an obligation to authentically share NASA on social media,” Jason Townsend, deputy social media manager for NASA, said in an email interview. “When we have news — a big discovery or mission activities — we will be covering it on social media. We know that many reporters follow us and get their information directly from social media instead of waiting for it to show up on the wire.”
NASA now has accounts on Twitter, Facebook, Google+, YouTube and Flickr, through which the agency can tell followers about the latest discovery, or share interesting content in general. It’s its own media outlet.
READ FULL ARTICLE BY Taylor Miller Thomas