Interview tips

1. Be prepared (if you're caught off guard this means reschedule, if possible).
2. Know your communications goal - write down your key two to three points/messages and refer to them.
   
3. Listen. Answer. Avoid rambling!
4. Always reiterate your key talking points. It's OK, even a good idea, to use the same words and phrases.
5. If you don't know, say so.
6. Follow through with promised material, images, information.
7. If you misstated something, call the reporter immediately and correct yourself.
8. Be sincere.