Sierra College business professor, Kurt Heisinger, CPA, MBA, will lead a fascinating conversation about the commercials aired during last Sunday's Super Bowl. During “Four million dollars for 30 seconds: Are Super Bowl Ads worth it,” attendees will discuss the impact of marketing during America’s most watched sporting event.
“This will be an interactive session that focuses on what companies are trying to achieve with their Super Bowl commercials,” shares Heisinger. “The commercials are often creative and thought-provoking, which should lead to an interesting discussion.”
Heisinger, who received the “2011-2012 Faculty of the Year Award," teaches accounting and business classes. In addition he has authored “Essentials of Managerial Accounting” and holds an MBA from UC Davis and BS in Business Administration from Cal Poly, San Luis Obispo. Professor Heisinger knew he wanted to teach at the college level when he attended Business School at Cal Poly. He also realized the importance of getting real-world experience before entering the academic world as a professor. He earned the Certified Public Accountant and Certified Management Accountant designations and worked his way up through the ranks to become a manager at a large accounting firm in Sacramento.
Seating for the 7 to 8:15 p.m. Sierra College Insights program is limited. Reservations are required, and can be made at sierracollege.ticketleap.com.
Three additional sessions remain in the 2014-15 Sierra College Insights Friday evening series:
“This will be an interactive session that focuses on what companies are trying to achieve with their Super Bowl commercials,” shares Heisinger. “The commercials are often creative and thought-provoking, which should lead to an interesting discussion.”
Heisinger, who received the “2011-2012 Faculty of the Year Award," teaches accounting and business classes. In addition he has authored “Essentials of Managerial Accounting” and holds an MBA from UC Davis and BS in Business Administration from Cal Poly, San Luis Obispo. Professor Heisinger knew he wanted to teach at the college level when he attended Business School at Cal Poly. He also realized the importance of getting real-world experience before entering the academic world as a professor. He earned the Certified Public Accountant and Certified Management Accountant designations and worked his way up through the ranks to become a manager at a large accounting firm in Sacramento.
Seating for the 7 to 8:15 p.m. Sierra College Insights program is limited. Reservations are required, and can be made at sierracollege.ticketleap.com.
Three additional sessions remain in the 2014-15 Sierra College Insights Friday evening series:
- “Morning in America or the Second Gilded Age? The Cultural and Political Legacy of the 1980s” with history professor Taylor Tiraterra will take place on March 6
- “Strange Faces: Lon Chaney and the Ethics of Horror” with University of Nevada English professor Dr. Katherine Fusco takes place on April 10
- “Arthurian Legends and the Holy Grail” with UNR’s Dr. Phil Boardman on May 8
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